Social Media Workshop

Code: SMDWS

Duration: Days 1

Delivery methods:

Price per delegate: $295.00

Trained over 60000 delegates

Delivered by world class instructors

Highly competitive pricing

Capped class sizes

Post course support

Course Description

If you™re not already using Social Media Marketing to connect with customers and generate traffic to your site you™ll soon be dropping down Google™s rankings and losing business. Social Media is now an essential part of the marketing mix.

We will show you how and why to use social media to engage with your customers, build your brand and increase sales. Our Social Media training course provides hands-on, practical tuition on why and where to use social networking platforms like Facebook, Twitter, LinkedIn and YouTube to make the biggest impact.

Prerequisites:

None

Delivery Method:

Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities.

Performance-Based Objectives:

On completion of this Social Media Course delegates will:

Understand the underlying principles of Social Media
Formulate an Action Plan that combines the key Social Media networks and tools
Know how to use Social Media to enhance your presence online
Be able to monitor the success of Social Media campaigns

Course Content

Overview

What is social media and why use it?
Overview of the main services: Facebook, Twitter, LinkedIn, Youtube, Pinterest, Paper.li
Social media as part of marketing strategy
Identifying the right channels
Technical considerations: IT policies, desktop computers, smart phones, tablets

Working with Facebook

Setting up a Facebook page
Setting up a Facebook business page
Completing your profile
Using the timeline
Posting, sharing, liking
Understanding Facebook voice
Posting & organising images
Privacy
Using FB apps
Linking FB with other services
Building an audience
Measuring success

Optional

FB on iPhone and iPad

Working with Twitter

Choosing a client application
Setting up an account
Create a profile
Customising your Twitter home page
Finding and following Twitter users
Approach to tweeting
Sending a tweet
Using #hashtags
Retweeting
Managing lists
Including pictures

Optional

Twitter in iPhone and iPad

LinkedIn

Setting up a linkedIn account
Completing your profile
Connecting to other users
Joining Groups
Creating a business page
Adding artwork
Adding services
Promoting your business
Recommendations
Measuring success

Optional

LinkedIn on iPhone and iPad

Useful Utilities

Link shorteners
Twitpic
Twitterfeed