Web Writing

Duration: 1 Day
Delivery methods:   Classroom, Virtual Learning, Onsite Event
Price per delegate: $425.00
Trained over 60000 delegates
Delivered by world class instructors
Highly competitive pricing
Capped class sizes
Post course support

Course Description

Communication tools such as e-mail, intranets, and the internet are now at the forefront of corporate communication, whether for commercial enterprises, government, or non-governmental organizations. The success of those communications tools depends very much on the writing style used. In this workshop, delegates will learn key techniques to ensure web words have the right impact on on-site visitors, hold visitors interest, and make them return again and again.


Good command of written English.

Delivery Method

Instructor-led, group-paced, classroom-delivery learning model with structured hands-on activities.

Performance-Based Objectives

By the end of the day, delegates will have a clear understanding of what makes good Internet and intranet copy and will have improved their ability to create it.

Course Content

  • Understanding the audience
  • How style and design affects your choice of words
  • Writing for specific target audiences
  • Reach, richness and readership issues
  • Search engines

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