Advanced Selling Skills

Code: ASS01
Duration: 2 Days
Delivery methods:   Classroom, Virtual Learning, Onsite Event
Price per delegate: $845.00
Trained over 60000 delegates
Delivered by world class instructors
Highly competitive pricing
Capped class sizes
Post course support

Course Description

The aim of this course is to enable delegates to be able to establish their customer's needs; how to match these needs to the benefits offered by their product and then create a strong impact by presenting their product or service using a systematic brand talk.

Target Student

Experienced professional salespeople who wish to build on their communication skills to create a real impact when selling a product, service or idea to a customer or a colleague.



Performance Based Objectives

By the end of this course each delegate will be able to:

  • Explain the differences between marketing, selling and negotiation
  • Identify the psychology of what motivates people to buy
  • Plan a structured approach using the systematic sales cycle
  • Develop and use influential questioning techniques to establish exactly what their customer needs and wants
  • Demonstrate the use of influential words
  • Demonstrate an effective structure and phraseology for handling objections
  • Identify and sell the benefits, not the features of their products
  • Create real impact in the mind of their customers with a structured product brand talk
  • Recognise that the close can be the easiest part of the sale

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