Hootsuite
Code: HSProf
Duration: Days 2
Delivery methods:
Price per delegate: $495.00
Trained over 60000 delegates
Delivered by world class instructors
Highly competitive pricing
Capped class sizes
Post course support
Course Description:
New to Hootsuite? Or new to social media in general? This course is aimed at those who want a professional social media qualification, or who need to know how to utilise social media to gain exposure for their business. All exam fees are included in the price and once you are certified you will be able to use the Hootsuite Certified Logo and be listed on the Hootsuite website as a Certified Professional
Target Student:
This course is aimed at those who want a professional social media qualification, or who need to know how to utilise social media to gain exposure for their business
Prerequisites:
None
Course Content:
Module 1
Set up the Hootsuite Dashboard from scratch
Set up multiple streams for several social networks that are native to the Hootsuite Dashboard
Begin to engage with online audiences by posting to multiple accounts, shortening links, scheduling messages, and utilising the Hootlet
Start to collaborate with team members through Hootsuite Conversation
Create basic reports using Hootsuite™s quick analytics
Module 2
Looking for more efficient and effective ways to manage your social media community, and demonstrate results? This course will teach you how to take advantage of Hootsuite's advanced features in order to more effectively listen and engage with your community, collaborate with team members, and analyse your social media results.
Understand and utilize Pro features of the Hootsuite Dashboard.
Leverage advanced search tactics, geo-targeted searches, and filtering Hootsuite Streams in order to find specific information.
Take advantage of bulk scheduling, the publisher tool, and RSS feeds in order to create and curate engaging content.
Understand how to use Hootsuite to manage an organization with multiple teams running social media.
Utilize various reporting features within the Hootsuite dashboard to analyse social media efforts and campaigns.
Module 3
Understanding how to communicate with social media is key to your success in today™s digital landscape. In this course, you™ll learn the guidelines and best practices around social media etiquette as well as the nuances of specific social networks to help you communicate effectively online.
The Dos & Don'ts of Social Media Etiquette
Module 4 Social Media for Organizations
Social media can strengthen professionals by empowering them to excel in their various roles. In this lesson, you™ll learn about how social media is used for business and why it™s becoming a necessary skill for many employees.
Becoming a Digital Professional
How to Use Social Media Within Departments
Module 5 Introduction to Social Networks
Social Networks for Organizations
Module 6 Setting Social Media Profiles Up for Business Success
Optimizing Your Twitter Business Profile
Optimizing Your Facebook Pages Profile
Optimizing Your LinkedIn Company Page
Optimizing Your LinkedIn Profile
Optimizing Your Google+ Page Profile
Optimizing Your Google+ Page Profile
Module 7 Growing an Online Community
In this course, students will understand the components of an online community and how they can grow theirs to increase customer happiness and achieve company goals. Learn how to set up your community for success, what you should be measuring, and how you can use social media to solve company-wide challenges.
Understanding Your Audience
Strategies for Communication
Monitoring and Filtering
Lesson 4: Measuring Success
Module 8 Creating a Social Media Strategy
Introduction to Social Media Strategy
Establishing Business Goals and Objectives
Conducting a Social Media Audit
Developing a Content Strategy
Understanding Analytics
Building On Success
Module 9 Introduction to Social Selling
Social Selling Fundamentals
Social Selling with Hootsuite
Module 10 Generating and Sharing Content Effectively
Creating a Content Strategy for Social Media
Content Curation and Creation for Social Media
Best Practices for Sharing Across Networks
