Communication Planning for Change is for people responsible for keeping stakeholders informed through a defined change. Participants start with communication objectives and the change timeline, then identify audience information needs, draft factual messages and select channels and timing appropriate to the audience and stage of change.
The course deliberately separates communication planning from HR, employee-relations and legal advice. Participants practice segmenting audiences by role, impact and information need without making unsupported assumptions about response; they also design feedback routes and classify issues that need escalation to qualified client owners. The day culminates in an integrated communication plan covering objectives, audiences, messages, channels, timing, ownership, feedback and escalation.